Case study
GA4 tracking cleanup project
The goal was to make analytics reporting useful again by cleaning up conversion tracking, events, and the measurement path from visit to enquiry.
What needed to change
The project was shaped around commercial clarity rather than cosmetic changes alone.
Key pages needed a stronger job to do for visitors and search engines.
Focus areaThe route from service interest to contact needed to be easier to understand.
Focus areaThe business needed a better view of what was working after launch.
Focus areaThe practical approach
Work was organised into a small number of focused delivery streams so the project stayed clear and usable.
Clarify key services, page hierarchy, and visitor paths.
Delivery streamImplement the page structure, content blocks, forms, and technical foundations.
Delivery streamCheck search, analytics, and enquiry signals after the core work is live.
Delivery streamUseful next steps
If your website has similar issues, start with the route that best matches the problem.
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