Context
A store sees checkout loss but a blended funnel does not explain which customers or conditions are affected.
Checkout friction
A measured way to locate buying-journey friction and turn evidence into a focused improvement.
Diagnosis
Validate the instrumentation, segment progression and connect behavioural signals with qualitative evidence.
Intervention
Define one accountable change with an expected signal and clear guardrails before implementation.
Evidence standard
This is an anonymised method pattern. Any future quantitative claim must be verified and sourced.
What the engagement produces
Deliverables
- Journey measurement validation
- Segmented friction analysis
- Evidence-backed improvement brief
- Measurement and guardrail plan
Apply the method
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