The situation
A store sees inconsistent checkout completion and needs to understand where and why customers stop.
Finding where checkout breaks down
How we would find the point where customers struggle and choose a sensible first fix.
This example shows how we would approach the work. It is not a client case study and does not claim completed results.
What we would check
Break the journey down by device and customer type, check the tracking and compare the numbers with real user behaviour.
What we would change
Choose one change, agree what should improve and make sure it does not create problems elsewhere.
How success is checked
We verify the tracking and repeat the checks before claiming that conversion has improved.
What the engagement produces
What you get
- A checked checkout journey
- A record of the main friction points
- A brief for the first change
- A plan for checking the result
Ready to get started?
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