01Analytics & InsightsFixing unreliable ecommerce reporting
How we would turn conflicting reports and patchy tracking into numbers a team can use.
View example The situationA growing ecommerce operation has multiple channels, inconsistent events and reports that do not reconcile.
What we would checkList the questions the reports need to answer, trace the current data and find where trust breaks down.
What we would changeWrite a stable event plan, test the main customer journeys, document each metric and give every report an owner.
How we would check itWe check completeness and reconcile the main totals before drawing any conclusion from the data.
02SEO & VisibilityHelping shoppers find the right products
How we would investigate products that are hard to find in search and on the store itself.
View example The situationImportant products are difficult to discover through organic search and internal navigation.
What we would checkCompare what people search for with indexation, templates and internal links to find where discovery breaks down.
What we would changeRank the technical, category, content and internal-link changes that would make the biggest difference.
How we would check itWe check coverage, relevance and crawl health before linking any change to sales or revenue.
03Conversion & UXFinding where checkout breaks down
How we would find the point where customers struggle and choose a sensible first fix.
View example The situationA store sees inconsistent checkout completion and needs to understand where and why customers stop.
What we would checkBreak the journey down by device and customer type, check the tracking and compare the numbers with real user behaviour.
What we would changeChoose one change, agree what should improve and make sure it does not create problems elsewhere.
How we would check itWe verify the tracking and repeat the checks before claiming that conversion has improved.