Ideal for
- Store redesigns
- Brands with weak product analytics
- Conversion and organic growth projects
Ecommerce service
Ecommerce Development
Improve the shopping journey with development that accounts for merchandising, tracking and search.What this covers
- Responsive storefront implementation
- Product and collection page improvements
- Commerce tracking setup
What should improve
- Easier product discovery
- More reliable ecommerce tracking
- A smoother buying journey
Data, made visible
Follow the real buying journey.
Use a journey map, funnel and source flow together to identify where to investigate.
Customer journey map
Connect discovery, evaluation and checkout to the questions each step raises.
DiscoverSearch and channels
ExploreProducts and content
DecideCart and delivery
PurchasePayment and order
Conversion funnel
Measure where customers leave, then investigate the cause.
Visits
10,000
Product views
4,000
Added to cart
1,200
Purchases
360
Traffic flow
Follow source visits into the buying journey.
Organic 4,200Paid 2,800Direct 1,800Other 1,200
10,000 visits360 purchases
Where this work helps
This service is useful when something needs attention but the cause is not clear.
- 01Product discovery breaks between search, navigation and collection templates
- 02Storefront changes ship without reliable journey measurement
- 03A known conversion problem needs focused implementation and QA
How the work runs
From the first question to a tested improvement.
Follow the buying journey
See what the customer is trying to do and where the platform gets in the way.
Agree the change
Write down the UX, tracking, SEO and technical requirements.
Build it
Add the storefront improvement to your existing setup.
Test the release
Check real journeys, tracking and performance, then hand the work over.
Questions
Before we start
Do you build complete stores?
Yes when the scope is appropriate, although a focused sprint is often the safer place to begin.
Can you work with an existing development team?
Yes. We can own a contained feature or provide requirements and QA alongside the internal team.
Start small
Choose a package