The situation
A growing ecommerce operation has multiple channels, inconsistent events and reports that do not reconcile.
Fixing unreliable ecommerce reporting
How we would turn conflicting reports and patchy tracking into numbers a team can use.
This example shows how we would approach the work. It is not a client case study and does not claim completed results.
What we would check
List the questions the reports need to answer, trace the current data and find where trust breaks down.
What we would change
Write a stable event plan, test the main customer journeys, document each metric and give every report an owner.
How success is checked
We check completeness and reconcile the main totals before drawing any conclusion from the data.
What the engagement produces
What you get
- A checked event and conversion map
- Clear metric definitions
- A ranked list of tracking fixes
- Notes for the people who own each report
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