Analytics & Insights

A useful ecommerce KPI hierarchy

How to separate business outcomes, customer signals and diagnostic measures without building another noisy dashboard.

PCPatrick Cunningham21 July 20266 min read

A KPI hierarchy keeps teams focused by separating the outcome the business wants from the signals that explain why it moved.

Keep diagnostics close to the work

Illustrative framework

1InstrumentationCollect

2Data qualityValidate

3Shared metricsDefine

4ActionImprove

Next step