Ideal for
- Teams unsure about GA4
- Businesses migrating tracking
- Marketers needing dependable reports
Ecommerce service
Google Analytics
Fix events, conversions and channel reporting so GA4 better reflects what is happening in your store.What this covers
- GA4 property review
- Event and conversion setup
- Channel and campaign attribution checks
What should improve
- More reliable conversion measurement
- Easier-to-read acquisition reports
- Known gaps and caveats
Where this work helps
This service is useful when something needs attention but the cause is not clear.
- 01GA4 revenue or conversions do not reconcile with the commerce platform
- 02Reports collect traffic but do not answer commercial questions
- 03Teams disagree about event, channel or conversion definitions
How the work runs
From the first question to a tested improvement.
Set the reporting questions
Agree what GA4 needs to tell the team.
Check the data
Test key events, parameters, consent and ecommerce values.
Fix the setup
Configure conversions, channels and reports around the agreed definitions.
Document how to use it
Record owners, known caveats and when each report should be reviewed.
Questions
Before we start
Will GA4 match the commerce platform exactly?
Probably not. Analytics and order systems count things differently. We explain the gaps and agree what difference is acceptable.
Do you build dashboards?
Yes, once the underlying data and definitions have been checked.
Start small
Choose a package