SEO & Visibility

Technical SEO priorities for an ecommerce rebuild

A practical pre-launch sequence for protecting product discovery, consolidating signals and avoiding preventable migration loss.

PCPatrick Cunningham14 July 20267 min read

SEO work during a rebuild is most effective when it begins with the information architecture, not the redirect spreadsheet.

Review templates before content

Illustrative framework

1InstrumentationCollect

2Data qualityValidate

3Shared metricsDefine

4ActionImprove

Next step